New Equipment

Independent’s takes our commitment to wide format printing – and our customers who require it – seriously. To continue to provide the highest-quality, high-resolution graphics we’ve invested in two new wide format printers – an EFI Vutek 3r+ and an EFI Vutek 5r+. Vutek 3r+ and 5r+ Features: White Ink Printing7 Picoliter Printheads with High-Definition…

Is Print Dead?

Some people say that “print is dead”. We say – no, it’s evolving. Take the amazing wall graphic above. Our partner Sullivan Branding – a marketing agency with an innovative design aesthetic – has a major manufacturing client with a history of over 100 years providing solutions to their industry. The agency wanted to use…

Artwork Specifications for Commonly Used OOH Formats

In this PDF, we share OAAA (Outdoor Advertising Association of America) approved artwork specifications for preparing your files for optimal output. The specifications in this document were made with input from Clear Channel Outdoor, CBS Outdoor, Fairway Outdoor, Circle Graphics, and Independent’s Service Company. Page 8 of the PDF below shows specific guidelines for preparing…

Enhancing Your Design for Outdoor Advertising

Here we have two billboard designs from an advertiser that is new to out of home advertising. After a few minutes of reading and comparing the two designs, it’s revealed the advertiser is Charlie Brown Farms.  These ads are the kind of seizure-inducing blasts of color and copy that usually repel potential customers before they…

Out of Home Is Primed for Takeoff

The weekend after Thanksgiving, Amazon revealed Amazon “Prime Air,” a delivery service currently in the testing phase to deliver same-day packages via unmanned flying drones directly to your doorstep. Fear not, for the FAA is working on rules and regulations to ensure our safety while that power tool, t-shirt, or digital gadget is flown safely…

Design Tips for Great Looking Double Sided Pole Banners

The cost to print & install pole banners can be significant, and with a few tips, designing artwork that’s appropriate for pole banners can save much time and effort later. One of the keys to successful pole banners is simplicity, and another is the placement of the artwork on the banner itself. For example, we…

How much does a banner cost?

Our banners are priced based on the size (height x width), quantity of each design, type of material, finishing options, and whether or not you need our designers to create your artwork. Due to the myriad options that are available, it is nearly impossible to price banners simply by the square foot. Banners come in…